1. Introduction

We, active pharma GmbH, take the protection of your personal data very seriously. This privacy policy informs you about how we collect, process and use your data in the context of the use of our website and our services in accordance with the General Data Protection Regulation (GDPR).

2. Controller

The controller within the meaning of the GDPR is:

active pharma GmbH

Adolf-Dembach- Str. 18

47829 Krefeld

Email: info(at)activepharma.de

Tel:         02151-3876420

3. Collection and processing of personal data

We collect personal data when you interact with us through our website, e.g. when you fill out the contact form.

We may collect the following personal data:

• Name
• Address
• E-mail address
• Telephone number
• IP address

The data will only be processed for the purposes specified in this privacy policy.

4. Purposes of data processing

We process your personal data for the following purposes:

• To process orders and orders
• To respond to inquiries
• To manage customer accounts
• To improve our website and services
• To comply with legal obligations, e.g. in the context of accounting or product tracking

5. Legal basis for processing

The processing of your personal data is carried out on the basis of the following legal bases:

• Performance of a contract (Art. 6 para. 1 lit. b GDPR), if this is necessary for the performance of a contract with you.
• Consent (Art. 6 para. 1 lit. a GDPR) if you have given us your explicit consent, e.g. for sending newsletters.
• Legal obligation (Art. 6 para. 1 lit. c GDPR) if we are legally obliged to process certain data.

6. Disclosure of data to third parties

We will only share your personal data with third parties if this is necessary for the performance of a contract or if we are legally obliged to do so. A transfer to third parties will only take place within the scope of the purposes described in this privacy policy.

Possible recipients of your personal data are:

• Payment
• Shipping company
• IT service providers

7. Storage period

We only store your personal data for as long as it is necessary to fulfil the aforementioned purposes or for as long as we are legally obliged to store it (e.g. tax retention periods).

8. Your rights

Under the GDPR, you have the following rights:

• Right to information about your personal data stored by us.
• Right to rectification of inaccurate or complete data.
• Right to erasure of your personal data, provided that there are no statutory retention obligations.
• Right to restrict the processing of your personal data.
• Right to object to the processing of your personal data.
• Right to data portability.

If you wish to exercise any of these rights, please contact us using the contact details provided above.

9. Data security

We use appropriate technical and organisational measures to protect your personal data from loss, misuse and unauthorised access. This includes, but is not limited to, the use of encryption technologies and regular security checks.

10. Cookies

Our website uses cookies to improve the user experience. Cookies are small text files that are stored on your device and enable an analysis of the use of our website. You can disable the use of cookies in the settings of your browser, but be aware that this may affect the functionality of the website.

For more information, please see our Cookie Policy.

11. Changes to the Privacy Policy

We reserve the right to amend this Privacy Policy from time to time in order to adapt it to legal or technical changes. You can find the latest version on our website.

12. Right of appeal

If you believe that the processing of your personal data violates the GDPR, you have the right to complain to a supervisory authority. The competent supervisory authority is the [name of the competent authority, e.g. the State Commissioner for Data Protection].

13. Use of LinkedIn

Our website uses functions of the social network LinkedIn. The provider is LinkedIn Corporation, 1000 W. Maude Avenue, Sunnyvale, California 94085, USA.

1. a) LinkedIn plugins (e.g. “Share” button) Our website contains so-called social media plugins from LinkedIn. These plugins allow you to share content from our website directly with your LinkedIn profile or interact with other users of the network. If you click on the LinkedIn plugin and are logged in to LinkedIn, your interaction with the website will be linked to your LinkedIn profile. This may result in LinkedIn collecting personal data about your interaction with our website.
2. b) Data processing by LinkedIn LinkedIn may collect personal data through the use of the plugins, such as your IP address and information about your usage behaviour on our website. This information may be collected even if you are not logged in to LinkedIn or have a LinkedIn account. The collection and processing of this data is carried out directly by LinkedIn. Further information on the collection and use of data by LinkedIn as well as your rights and setting options can be found in LinkedIn’s privacy policy: https://www.linkedin.com/legal/privacy-policy.
3. c) Legal basis for data processing The integration of LinkedIn plugins is based on our legitimate interests (Art. 6 para. 1 lit. f GDPR) to improve the user experience and advertise our services. If you consent to the use of LinkedIn functions, the processing is based on your consent in accordance with Art. 6 (1) (a) GDPR.
4. d) Objection options If you do not want LinkedIn to collect data about your use of our website, you can deactivate LinkedIn’s social media plugins by making the appropriate settings in your browser or by turning off the social media integration on our website via the options provided. For more information about LinkedIn’s privacy settings, please refer to the privacy settings of your LinkedIn account.

14th LinkedIn Insights Day

In addition, we may use the LinkedIn Insights Tag on our website. This is an analytics tool that allows us to track visitor interactions on our website. The LinkedIn Insights Tag collects information about users’ activities on our website (e.g. page views, clicks). This data is anonymized by LinkedIn and made available to us so that we can analyze the effectiveness of advertisements on LinkedIn.

1. a) Data processing by LinkedIn The data collected by the LinkedIn Insights Tag is processed in an aggregated and anonymised form, so that no conclusions can be drawn about individual persons. However, LinkedIn may combine this information with other data collected as part of your LinkedIn account, especially if you are logged into your LinkedIn account.
2. b) Legal basis for processing The use of the LinkedIn Insights Tag is based on your consent in accordance with Art. 6 (1) (a) GDPR, insofar as this is obtained when using our website.
3. c) Objection options You can object to the collection of data by the LinkedIn Insights Tag at any time. For more information on how to opt out of the LinkedIn Insights Tag, please refer to LinkedIn’s privacy policy or your LinkedIn account’s privacy settings.